A marketing study conducts 60 significance tests about means and proportions for several groups. Of them, 3

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A marketing study conducts 60 significance tests about means and proportions for several groups. Of them, 3 tests are statistically significant at the 0.05 level. The study’s final report stresses only the tests with significant results, not mentioning the other 57 tests. What is misleading about this?

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Statistics The Art And Science Of Learning From Data

ISBN: 9780321997838

4th Edition

Authors: Alan Agresti, Christine A. Franklin, Bernhard Klingenberg

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