At the next big family gathering, you want to impress your grandparents with the innovative ideas you

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At the next big family gathering, you want to impress your grandparents with the innovative ideas you have learned in business school. They have decades of experience in investing in the stock market and, from their college days, believe that economic profitability is a business’s primary responsibility. You would like to convince them that a triple-bottom-line approach is the modern path to stronger economic performance. With your group members, prepare a casual yet informative pitch you can use to persuade them. They probably will not listen for more than two minutes, so you know you have to be clear and concise with interesting examples. You may want to reinforce your argument by consulting “The Bottom Line of Corporate Good,” published in Forbes. Present your speech in whatever way your instructor requests—to your group, to the entire class, or in an online video.

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Strategic Management

ISBN: 978-1260092370

4th Edition

Authors: Frank Rothaermel

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