It is something of an art to uncover the basic values and beliefs that are buried deeply in an organization’s rich collection of stories, language, heroes, heroines, and rituals, yet culture can be the most important factor in implementing strategies.

Instructions

Step 1 On a separate sheet of paper, list the following terms: hero/heroine, belief, metaphor, language, value, symbol, story, legend, saga, folktale, myth, ceremony, rite, and ritual.

Step 2 For your college or university, give examples of each term. If necessary, speak with faculty, staff, alumni, administration, or fellow students of the institution to identify examples of each term.

Step 3 Report your findings to the class. Tell the class how you feel regarding cultural products being consciously used to help implement strategies.