Organizations continually monitor how their products and services are positioned relative to competitors. This information is especially useful for marketing managers but is also used by other managers and strategists.

Instructions

Step 1 On a separate sheet of paper, develop a product-positioning map for McDonald’s, Wendy’s, Burger King, and Hardee’s. Include in your diagram.

Step 2 At the chalkboard, diagram your product-positioning map.

Step 3 Compare your product-positioning map with those diagrammed by other students. Discuss any major differences.