Five Guys success led to imitation attempts by more recent entries in the fast-casual better burger segment
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Five Guys’ success led to imitation attempts by more recent entries in the fast-casual “better burger” segment of the restaurant industry such as BurgerFi, Shake Shack, and Smashburger. Do you think these new entrants are competitive threats to Five Guys? Why, or why not? If you think they are competitive threats, what should Five Guys do about it, if anything? Explain.
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