What is the marketing mix and why is it so important in strategy implementation?

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What is the “marketing mix” and why is it so important in strategy implementation?

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Strategic Management A Competitive Advantage Approach Concepts And Cases

ISBN: 9780135173947

17th Edition

Authors: Fred David

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Question Posted: Dec 29, 2022 06:08 AM

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What is the marketing mix and why is it so important in strategy implementation?

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The marketing mix is a set of contro ll able variables used by a business to influ...View the full answer

Strategic Management A Competitive Advantage Approach Concepts And Cases

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