LOral markets 32 brands of cosmetics, fragrances, and hair care products in 130 countries. The companys international
Question:
L’Oréal markets 32 brands of cosmetics, fragrances, and hair care products in 130 countries. The company’s international strategy involves manufacturing these products in 42 plants located around the world. L’Oréal’s international strategy is discussed in its operations section of the company’s website (www.loreal.com/careers/who-you-can-be/operations) and in its press releases, annual reports, and presentations. Why has the company chosen to pursue a foreign subsidiary strategy? Are there strategic advantages to global sourcing and production in the cosmetics, fragrances, and hair care products industry relative to an export strategy?
Step by Step Answer:
Crafting And Executing Strategy Concepts And Cases
ISBN: 9781260565744
22nd International Edition
Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland