Apply Theodore Levitts marketing-myopia concept to print media, magazines, and newspapers, What is the implication?

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Apply Theodore Levitt’s marketing-myopia concept to print media, magazines, and newspapers, What is the implication?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:00 AM

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Apply Theodore Levitts marketing-myopia concept to print media, magazines, and newspapers, What is the implication?

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Strategic Market Management

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