Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Cadillac? For
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Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Cadillac? For Audi?
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Assets and Competencies Key for Success Product quality Product differentiation Dealer satisfaction Market share Quality of service Secondary Importance Financial capability Quality of management Brand name recognition Advertising/promotion 3-point scale 1 = Less than average 2 = Average 3 = Above average U.S. Japanese Acura Cadillac Lincoln Lexus (GM) (Ford) (Toyota) (Honda) (Nissan) Infiniti Mercedes Benz Figure 3.5 Illustrative Example of a Competitive Strength Grid for the U.S. Luxury Car Market Volvo European BMW Audi Jaguar
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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