For a brand such as Bank of America, Pantene, or Ford, how would you go about creating
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For a brand such as Bank of America, Pantene, or Ford, how would you go about creating blockbuster global brand-building programs—for example, sponsorships, promotions, or advertising? How would you leverage those programs?
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Creating global brandbuilding programs and leveraging them effectively involve careful strategizing and implementation Heres a stepbystep guide to dev...View the full answer
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GERALD KAMAU
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Related Book For
Strategic Market Management
ISBN: 9781119441434
11th Edition
Authors: David A. Aaker, Christine Moorman
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