Imagine you are the new marketing manager for a chain of hospitals that views its clients as

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Imagine you are the new marketing manager for a chain of hospitals that views its clients as patients rather than customers. How, if at all, would you lead your team and persuade your bosses to encourage a more customer-centric perspective?

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Imagine you are the new marketing manager for a chain of hospitals that views its clients as

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Strategic Market Management

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