What impact will Coca-Cola's new role in Imocent have on the Innocent brand from a consumer perspective?
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What impact will Coca-Cola's new role in Imocent have on the Innocent brand from a consumer perspective? From a growth perspective? From a Coca-Cola brand perspective?
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Related Book For 
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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