Using the AudioReader data, estimate its CLV when customer retention increases from 60 percent to 70 percent

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Using the AudioReader data, estimate its CLV when customer retention increases from 60 percent to 70 percent and 80 percent. In each of these scenarios, assess the value of increasing margin by 10 percent to $110 or 20 percent to $121.

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Strategic Market Management

ISBN: 9781119441434

11th Edition

Authors: David A. Aaker, Christine Moorman

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Question Posted: Jan 29, 2024 03:11 AM

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Using the AudioReader data, estimate its CLV when customer retention increases from 60 percent to 70 percent

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Strategic Market Management

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