What recommendations would you have for Athletic Brewing to help it propel the non-alcoholic category to more
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What recommendations would you have for Athletic Brewing to help it propel the non-alcoholic category to more than 50 percent of beer sales—Shufelt’s aspirational goal?
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To help propel the nonalcoholic category Athletic Brewing could invest in e...View the full answer
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Related Book For 
Strategic Market Management
ISBN: 9781119802860
12th Edition
Authors: David A Aaker, Christine Moorman
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