Why is an understanding of the unique customer and consumer tensions so important to commercializing a business?

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Why is an understanding of the unique customer and consumer tensions so important to commercializing a business? Highlight another example of how a company’s understanding of its customers played a pivotal role in its strategy?

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Strategic Market Management

ISBN: 9781119802860

12th Edition

Authors: David A Aaker, Christine Moorman

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Question Posted: Apr 08, 2024 08:00 AM

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Why is an understanding of the unique customer and consumer tensions so important to commercializing a business?

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Apple exemplifies this well The company is famous for maint...View the full answer

Strategic Market Management

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