Develop a compelling value proposition for your firm We would like you to look at how you are able to craft a better value proposition using the framework we just saw in this unit. Think about the value in which the customers are ultimately interested and what benefits will help the customer achieve this value? Based on this benefit, ask yourself: what are the attributes, the distinctive attributes, and features that set you apart from the competition?

Go through this exercise a couple of times and think about different customers and how you would change this value proposition to address other customers.