1. The new Bigelow “network” is comprised of different product lines, with different geographies and volumes, with varying customer touch points (stores versus internet). How would you advise the management of Bigelow on how to proceed in implementing their one-brand, omni-channel strategy?

2. What type(s) of customer fulfillment networks would you implement to service the different channels in different geographies?

3. What challenges and opportunities do you see for Bigelow in offering all products to all consumers on a single Web site? Would the current DC network support this strategy? Explain your answer.