Stereotypes appear in all cross-cultural situations. When you are doing business with other cultures, stereotypes particularly arise

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Stereotypes appear in all cross-cultural situations. When you are doing business with other cultures, stereotypes particularly arise in meetings and negotiations. If you are aware of the stereotypes of the group you are dealing with, it may help you at the beginning of the interaction.

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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