Question: Summarize an article describing a marketing research study. Describe how the data were collected. Is the research objective exploratory, descriptive, or causal? Explain your conclusions.

Summarize an article describing a marketing research study. Describe how the data were collected. Is the research objective exploratory, descriptive, or causal? Explain your conclusions.

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Instructors might want to recommend journals such as the Journal of Advertising Journal of Retailing ... View full answer

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