Summarize an article describing a marketing research study. Describe how the data were collected. Is the research

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Summarize an article describing a marketing research study. Describe how the data were collected. Is the research objective exploratory, descriptive, or causal? Explain your conclusions.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:17 AM

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Summarize an article describing a marketing research study. Describe how the data were collected. Is the research

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Instructors might want to recommend journals such as the Journal of Advertising Journal of Retailing ...View the full answer

Principles of Marketing

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