Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine,

Question:

Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product's IMC program to differ from that for regular sunflower seeds sold as snacks?
Fantastic news! We've located the answer you've been seeking!

Step by Step Answer:

Related Book For  answer-question

Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

Question Posted: