Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine,

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Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product's IMC program to differ from that for regular sunflower seeds sold as snacks?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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