Question: It's holiday time, and you've decided to purchase a box of chocolates for the person of your choice. Evaluate how Godiva's advertising, personal selling, public

It's holiday time, and you've decided to purchase a box of chocolates for the person of your choice. Evaluate how Godiva's advertising, personal selling, public relations, and electronic media might influence your purchase decision. How might the relative importance of each of these IMC elements be different if your parents were making the purchase?

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