Suppose, given Figure 21-5, an advertising objective was to reposition Pepsi as being more fun, light, active-closer
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MDS has been used to evaluate advertising eg Lautman Percey and Kord...View the full answer
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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