Suppose you saw your instructor for this course being interviewed on TV about the impact of a

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Suppose you saw your instructor for this course being interviewed on TV about the impact of a big storm on an upcoming holiday's sales. Is this interview part of your college's IMC program? If so, do you believe it benefits the college? How?

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ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:58 AM

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Suppose you saw your instructor for this course being interviewed on TV about the impact of a

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The interview likely is part of a larger IMC strategy to get the college more exposure in th...View the full answer

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