Suppose your Great States lawn mower company has the market-product concentration situation shown in Figure 19-6A. What

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Suppose your Great States lawn mower company has the market-product concentration situation shown in Figure 19-6A. What are both the synergies and potential pitfalls of following expansion strategies of
(a) Market specialization
(b) Product specialization?
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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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