Question: Table 10.16 shows projected demand for Jumbo Jets airline for a flight between Paris and Berlin on a given day. The Airbus plane used in

Table 10.16 shows projected demand for Jumbo Jets airline for a flight between Paris and Berlin on a given day. The Airbus plane used in this route has a capacity of 150 passengers.

a. The standard price is $200 per seat regardless of the flight time. Calculate the total demand for the day, the average utilization, and the revenue for this pricing scheme.
b. Assuming that Jumbo Jets changes its pricing for the flights to the scheme shown in the fourth column of Table 10.16, calculate the total demand for the day, the average utilization, and the revenue for this adjusted pricing scheme.

ime Demand (Seats) for Demand for 6:00 a.m. 8:00 a.m 10:00 a.m. 12:00 p.m. 3:00 p.m. 6:00 p.m. Standard Pricing 95 148 132 102 134 144 Adjusted Pricing 110 142 130 114 Adjusted Price $200.00 $300.00 $250.00 $200.00 $250.00 300.00 137

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