TechMasters, Inc., has the following mission statement:
To be the leader in innovation and new products for the industrial control instruments market.
TechMasters€™s CFO, who has just returned from an executive seminar on performance measurement, tells you that she has developed the following initial balanced scorecard as part of an exercise during class:

Required
Comment on the scorecard and make recommendations about adding or deleting measures to align the scorecard with the company€™s strategy as defined by its missionstatement.

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Perspective Objectives Perspective Objectives FinancialIncreased profitality Internal cycle Increased efficiency . Increased market share Customer Repeat orders Learning and growthEmployee satisfaction - Customer referrals . Employee retention