Technology provider Cisco Systems Inc. puts a high value on ethics and corporate social responsibility. Cisco had been cramming ethics information down employees' throats. Because employees are tech-savvy engineers, the in-person, PowerPoint-based training was not working. Cisco decided to make the ethics and compliance program fun.
1. What are the advantages of Ethics Idol as an ethics training communication medium over in-person PowerPoint training?
2. Would you enjoy this type of training program? Why or why not?
3. Can you think of other ways ethics and corporate social responsibility information could be communicated in an engaging way?