Telebrands direct markets assorted products, including the Audubon Singing Bird Clock, the Magic Hanger, Ambervision Sunglasses, and the Better Pasta Pot. Its strategy is to compare its product to similar ones and note that its product costs less. Here the product was Ab Force, an electronic muscle stimulation (EMS) abdominal belt. Like other such products, it sends a small electric current into the abdominal muscles. It was careful not to say directly that Ab Force did anything useful, but said it was part of "the latest fitness craze to sweep the country" and that other such belts "promise to get our abs into great shape fast-without exercise." Well-muscled models were used on TV to demonstrate the product.

1. The appeals court upheld the FTC order that restricted the advertising practices of Telebrands for a range of consumer products. Is this not a restriction of free speech?
2. Suppose some doctor endorses such a product. Is that enough to substantiate claims about the benefits of the product?