Marketing Management(3rd Edition)
Authors:
Philip Kotler, Kevin Lane Keller
In Stock: 1 Left
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Book details
ISBN: 9781292093239
Book publisher: Pearson College Div
Book Price $0 : The classicMarketing Managementis an undisputed global best-seller – anencyclopaediaof marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:A structure designed specifically to fit the way the course is taught in Europe.Fresh European examples which make students feel at home.The inclusion of the work of prominent European academics.
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