Authentic Marketing How To Capture Hearts And Minds Through The Power Of Purpose(1st Edition)
Authors:
Larry Weber
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1119513758, 978-1119513759
Book publisher: Wiley
Book Price $0 : Larry Weber’s 'Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose' is a pivotal book that delves into the increasingly complex world of marketing with a focus on authenticity, purpose, and customer engagement. The book explores how modern brands can transcend traditional advertising techniques by tapping into a deeper purpose-driven marketing strategy. Weber outlines the importance of aligning a brand's core values with its marketing tactics, thus creating a genuine connection with consumers. This approach not only captures the hearts and minds of customers but also transforms them into brand advocates. While the book doesn't follow a storyline with characters, it provides a structured approach to marketing strategy, resembling a solution manual for businesses aiming to innovate in the digital age. Key concepts such as customer experience, content marketing, and the impact of storytelling are explored, with Weber providing an extensive table of contents that guides readers through various methodologies and case studies. 'Authentic Marketing' is praised for providing an 'Answer Key' to the challenges businesses face in a rapidly evolving marketplace. Industry reception has been positive, particularly applauding Weber’s clear insights on leveraging authenticity and purpose as competitive advantages in marketing strategies. High quality and cheap, this educational resource offers a budget-friendly study solution.
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