BCOM Business Communication(9th Edition)
Authors:
Carol M. Lehman, Debbie D. DuFrene
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Solution Manual Includes
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$9.99
Book details
ISBN: 133711684X, 978-1337116848
Book publisher: Cengage Learning; 9th edition (February 3, 2017)
Book Price $0 : BCOM Business Communication by Carol M. Lehman and Debbie D. DuFrene is a comprehensive guide to mastering modern business communication skills essential for any professional environment. The 9th edition of this widely-respected text emphasizes the importance of effective communication in the workplace and introduces students to the latest trends and technologies influencing how businesses operate today. Featuring a well-structured table of content, the book ensures an easy navigation through various topics, such as digital communication, interpersonal skills, and business ethics. The text also explores essential concepts like intercultural communication and the role of technology in crafting effective messages. With practical scenarios and examples, the book acts as a solution manual for real-world communication challenges. Each chapter is enriched with an answer key to help learners assess their understanding and application of the concepts discussed. Readers are equipped with tools to enhance their writing, presentation, and negotiation skills, key components in any business communication strategy. The book has been praised for its engaging layout and clear guidance that caters to both beginners and more advanced learners in the field of business management. BCOM Business Communication remains a staple academic resource, lauded for effectively blending theory with practical decision-making strategies in the business context. It is ideal for courses focusing on professional communication, enhancing career readiness by instilling critical skills needed in the business world. Modern business landscapes require adaptability in communication practices, a challenge this book adeptly prepares its readers for.
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