Brand Aesthetics(1st Edition)
Authors:
G Mazzalovo
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$69.2
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0230336736, 978-0230336735
Book publisher: Palgrave Macmillan
Book Price $69.2 : Explores The Growing Importance Of Aesthetic Factors In The Success Of Brands And The Reluctance Of Brand Managers And Academics To Deal With These Issues. Proposes A Series Of Theoretical And Practical Managerial Instruments Which Analyse The Aesthetic Aspects Of Various Brand Manifestations.
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