Consumers Behavior(12th Edition)
Authors:
Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134735005, 9780134735009
Book publisher: Pearson
Book Price $0 : The 12th edition of 'Consumer Behavior' by Joseph Wisenblit delves into the intricate psychology of how individuals make purchasing decisions. This seminal book expertly intertwines both theoretical foundations and practical applications, providing readers with a comprehensive understanding of consumer behavior dynamics. Wisenblit utilizes a multifaceted approach to explore the motivations and decision-making processes underlying consumer choices, making it a critical resource for marketing professionals and academics alike. The 'table of content' is meticulously organized, guiding the readers through key topics such as perception, learning, and the influence of social and cultural factors on consumer decisions. In addition to these core areas, the book offers insights into contemporary issues like digital influence and social media's role in consumer behavior. To aid both students and instructors, a 'solution manual' and 'answer key' are accessible to reinforce understanding and ensure that learners can validate their mastery of the subject matter. As a popular academic text, 'Consumer Behavior' has been lauded for its clarity, depth, and relevance, consistently receiving positive reception from both academic and professional audiences. The methodologies discussed, such as survey analysis and customer segmentation, equip readers with the analytical tools crucial for strategic marketing planning and consumer analysis. The package includes cheap study material perfectly suited for cost-conscious students and educators alike.
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