Consumers Behavior(12th Edition)
Authors:
Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
In Stock
Shipment time
Expected shipping within 2 - 5 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134735005, 9780134735009
Book publisher: Pearson
Book Price $0 : The 12th edition of 'Consumer Behavior' by Joseph Wisenblit delves into the intricate psychology of how individuals make purchasing decisions. This seminal book expertly intertwines both theoretical foundations and practical applications, providing readers with a comprehensive understanding of consumer behavior dynamics. Wisenblit utilizes a multifaceted approach to explore the motivations and decision-making processes underlying consumer choices, making it a critical resource for marketing professionals and academics alike. The 'table of content' is meticulously organized, guiding the readers through key topics such as perception, learning, and the influence of social and cultural factors on consumer decisions. In addition to these core areas, the book offers insights into contemporary issues like digital influence and social media's role in consumer behavior. To aid both students and instructors, a 'solution manual' and 'answer key' are accessible to reinforce understanding and ensure that learners can validate their mastery of the subject matter. As a popular academic text, 'Consumer Behavior' has been lauded for its clarity, depth, and relevance, consistently receiving positive reception from both academic and professional audiences. The methodologies discussed, such as survey analysis and customer segmentation, equip readers with the analytical tools crucial for strategic marketing planning and consumer analysis.
Customers also bought these books
Consumer Behavior - 7th edition
Wayne D. Hoyer
ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272
$0 $30.00
Consumer Behavior - 11th Edition
Leon G. Schiffman
ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368
$0 $13.57
Financial and Managerial Accounting the basis for business decisions - 16th edition
Jan Williams
ISBN: 0077664078, 978-0077664077, 78111048, 978-0078111044
$0 $10.01
Organizational Behavior Managing People and Organizations - 10th Edition
Ricky W. Griffin and Gregory Moorhead
ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695
$82.11 $164.21
Organizations Behavior, Structure, Processes - 14th Edition
Gibson
ISBN: 978-0-07-81126, 9780077470289, 78112664, 0-07-811266-4, 77470281, 978-0078112669
$0 $61.52
Excellence In Business Communication - 12th Edition
John Thill
ISBN: 0134319052, 9780134319056
$0 $23.02
Leading The Internal Audit Function - 1st Edition
Lynn Fountain
ISBN: 0367568004, 9780367568009
$0 $59.40Frequently Bought Together
Business Process Management Practical Guidelines To Successful Implementations - 5th Edition
John Jeston
ISBN: 0367771608, 978-0367771607
$78.44 $156.87
Fundamentals Of Information Security Management System Engineering Of Modern Process Oriented Enterprisesmonograph - 1st Edition
Vitali Tupkalo
ISBN: 6207468589, 978-6207468584
$0 $54.00
Introduction to Operations and Supply Chain Management - 3rd edition
Cecil B. Bozarth
ISBN: 132747324, 978-0132747325
$0 $8.40
Cybersecurity Handbook For Small To Mid Size Businesses Navigating The Cybersecurity Landscape With Confidence - 1st Edition
Oscar Fernandez
ISBN: B0CFBF5BG2
$0 $53.38
