E-marketing(7th Edition)
Authors:
Judy Strauss, Raymond D Frost, Frost Raymond D
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1315506521, 9781315506524
Book publisher: Routledge
Book Price $0 : Judy Strauss and Raymond D. Frost's 'E-marketing' in its 7th edition is a definitive guide on the evolving landscape of electronic marketing strategies. The book navigates through essential concepts like digital consumer behavior, online advertising, social media engagement, search engine optimization (SEO), and the integration of mobile marketing solutions. Its meticulous table of content guides readers through complex theories and practical application scenarios, ensuring an enriched learning process. Strauss and Frost illustrate various methodologies and case studies, drawing connections between theoretical principles and real-world outcomes to support the learning process. A distinct feature of this edition is the inclusion of newer e-marketing analytics tools and metrics, enhancing the reader's understanding of performance measurement. Although the book does not directly provide a solution manual or answer key, its content encourages analytical thinking and problem-solving skills, essential for understanding dynamic digital trends. The e-marketing domain's intricacies are unraveled with attention to the challenges posed by rapidly changing technology, the necessity to adapt marketing strategies, and fostering consumer relationships. This comprehensive text has been well-received for its practicality and depth, frequently utilized by both students and professionals eager to master digital marketing strategies. By grounding its strategies in current technological advancements, it remains a vital resource for those engaged in or studying digital marketing fields. The book’s impact is underscored by its frequent adoption in academia and industry training programs.
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