Consumer Behavior & Marketing Strategy, Ninth Edition(9th Edition)
Authors:
J Paul Peter, Jerry C Olson
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 9780073404769
Book publisher: McGraw-Hill
Book Price $0 : The book 'Consumer Behavior & Marketing Strategy, Ninth Edition' by J. Paul Peter and Jerry C. Olson offers a comprehensive exploration of the dynamic field of consumer behavior and its integration with marketing strategy, crucial for students and practitioners aiming to understand complex consumer dynamics. The text elaborates on various consumer behavior theories and principles, emphasizing their implications on marketing strategies. By bridging the gap between consumer insights and practical marketing applications, the authors delve into consumer decision-making processes, information processing, and the impact of cultural, social, and personal factors. Key terminology such as market segmentation, targeting, consumer perception, and brand loyalty is woven throughout the narrative. Enhanced with practical illustrations, this edition serves as a profound resource, structured meticulously, akin to a solution manual providing an 'Answer Key' to complex market quandaries. The 'Table of Content' of this edition is strategically organized, allowing easy navigation through sophisticated concepts. This academic cornerstone has been positively received in educational settings for its depth and clarity, making it essential for marketing students and professionals seeking to refine their strategic framework. The inclusion of real-world case studies reinforces theoretical concepts, rendering the book an indispensable guide and a pertinent academic reference for courses related to marketing analysis, consumer psychology, and strategic brand management. Students looking for a cheap alternative to pricey textbooks will find this volume invaluable.
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September 10, 2023