CB7(7th Edition)
Authors:
Barry Babin, Eric Harris
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$55.3
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1305533976, 9781305533974
Book publisher: CENGAGE Learning
Book Price $55.3 : 'CB7' by Barry Babin and Eric Harris is a comprehensive exploration into the world of consumer behavior. The seventh edition provides updated insights into how consumers make purchasing decisions, integrating real-world examples and practical applications for marketing professionals. Key themes include the psychological, social, and cultural influences on consumer behavior. The work delves into complex themes such as the decision-making process, customer perception, and brand loyalty. Instead of traditional chapters, 'CB7' offers a clear and organized table of content that allows readers to navigate easily through topics like consumer motivation and digital behavior analytics. Although the book doesn't feature fictional characters, its hypothetical case studies and scenarios effectively illustrate key consumer dynamics. The textbook is lauded for its interactive approach, often paralleling the format of a solution manual, which simplifies learning by integrating exercises that function almost as an answer key to understanding complex concepts. As a well-recognized academic resource, 'CB7' has received positive reception for its engaging content and its ability to prepare readers for real market scenarios. The book serves effectively as both a study guide for students and a reference for marketing professionals, with detailed exploration into contemporary marketing issues such as e-commerce and global marketing trends. By weaving theory with practical exercises, it is an essential text for those looking to grasp the nuances of consumer psychology and its application in modern business. Readers will find that the cheap price doesn’t compromise the quality or accuracy of information.
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