Destination Marketing Essentials(2nd Edition)
Authors:
Steven Pike
In Stock: 2 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$147.29
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1138912905, 9781138912908
Book publisher: Routledge
Book Price $147.29 : Destination Marketing Essentials by Steven Pike is a pivotal resource in the field of tourism studies, primarily designed for academics and professionals seeking a deep understanding of destination marketing. The second edition of this book presents a comprehensive examination of the essential components of destination marketing environments and their intricacies. Without relying on fictional characters, the book delves into real-world scenarios and strategies used in optimizing the appeal and management of tourist destinations. Pike meticulously discusses key themes such as the Destination Management Organization (DMO) roles, branding, visitor segmentation, and strategic planning. In doing so, the book functions as a 'solution manual' for marketers looking to resolve common and complex challenges in the field. Moreover, readers will find the meticulously crafted 'table of content' and 'Answer Key' indispensable for navigating the comprehensive chapters, which include strategic approaches, case studies, and conceptual models, all tailored to provide a meticulous understanding of evolving market dynamics. Notably, the manual has been well-received for its detail-oriented approach and practical insights, making it an essential text for both newcomers and seasoned professionals in tourism marketing. With its focused strategies and practical frameworks, this book enhances one's ability to leverage consumer insights to create compelling tourist experiences, a crucial skill in today's competitive landscape. This work pairs rich content with cheap materials designed for cost-effective student assistance.
Customers also bought these books (18)
Marketing The Core - 5th edition
Roger A. Kerin
ISBN: 9780077517083, 78028922, 77517083, 978-0078028922
$0 $14.60
Auditing and Assurance Services A Systematic Approach - 9th edition
William Messier
ISBN: 1308361491, 77862333, 978-1259248290, 9780077862336, 1259162346, 978-1259162343
$0 $10.00
Essentials of Accounting for Governmental and Not-for-Profit Organizations - 10th Edition
Paul A. Copley
ISBN: 007352705X, 978-0073527055
$0 $10.48
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
Mistake Fraud And Duties To Inform In European Contract Law - 1st Edition
Ruth Sefton-Green
ISBN: 0521093104, 978-0521093101
$69.3 $99.00
International marketing - 15th Edition
Philip R. Cateora
ISBN: 9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
$0 $76.99
Marketing Mistakes And Successes - 11th Edition
James F. Dartley
ISBN: 978-0470169810, 0470169818
$0 $28.16
Marketing An Introduction - 4th Edition
Rosalind Masterson
ISBN: 1473975859, 9781473975859
$132.3 $189.00
Market Research In Practice An Introduction To Gaining Greater Market Insight - 4th Edition
Paul Hague
ISBN: 1398602825, 9781398602823
$90.31 $129.01
University Physics with Modern Physics - 12th Edition
Hugh D. Young
ISBN: 978-0321501479, 9780805321876, 321501470, 978-0321501219
$0 $24.30
Be The Chocolate Milk Successful Selling For Homogenized Professionals - 1st Edition
Chris Whalen
ISBN: 0979352266, 978-0979352263
$0 $10.00
Corporate Financial Accounting - 12th edition
Carl S. Warren
ISBN: 1305041399, 1285078586, 978-1-133-9524, 9781133952428, 978-1305041394, 9781285078588, 1-133-95241-0, 978-1133952411
$81.2 $116.00
Insight Selling Surprising Research On What Sales Winners Do Differently - 1st Edition
Mike Schultz
ISBN: 1118875354, 978-1118875353
$0 $8.02
Mistake Fraud And Duties To Inform In European Contract Law - 1st Edition
Ruth Sefton-Green
ISBN: 0521093104, 978-0521093101
$69.3 $99.00
Destination Marketing Essentials - 3rd Edition
Steven Pike
ISBN: 0367469545, 9780367469542
$100.8 $144.00Popular Among Students (15)
Fpanda Mastery The Complete Comprehsnive Guide The Financial Planning And Analysis - 2025th Edition
Hayden Van Der Post
ISBN: B0DV5FYR69, 979-8308454694
$0 $72.99
Tribal How The Cultural Instincts That Divide Us Can Help Bring Us Together - 1st Edition
Michael Morris
ISBN: B087YYHVS1
$0 $56.54
Classic Starts Gullivers Travels - 1st Edition
Jonathan Swift
ISBN: 1640912576, 978-1640912571
$0 $9.20
If Ai And I Were President A Roadmap For Leadership In The 21st Century A Roadmap For Leadership In The 21st Century - 1st Edition
Lakisha Monique Swift
ISBN: B0F2XR2Z4V, 978-1967688005
$0 $24.99
Summary Of Doris Kearns Goodwins Leadership By Swift Reads - 1st Edition
Swift Reads
ISBN: B07MVP1SJP
$0 $66.90
Pan Am No Sex Please Were Flight Attendants - 1st Edition
Jon Breakfield
ISBN: 0985639865, 978-0985639860
$0 $24.95
Destination Marketing Essentials - 3rd Edition
Steven Pike
ISBN: 0367469545, 9780367469542
$100.8 $144.00
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Destination Marketing An Integrated Marketing Communication Approach - 1st Edition
Steven Pike
ISBN: 0750686499, 9780750686495
$0 $13.43
In Data We Trust How Customer Data Is Revolutionising Our Economy - 1st Edition
Lars Luck
ISBN: 1408179512, 1408179539, 9781408179512, 9781408179536
$0 $4.45
Lloyd Irvins 21 Ninja Secrets Of An Email Marketing Master - 1st Edition
Lloyd Irvin Jr
ISBN: 1490907491, 978-1490907499
$0 $11.98
Marketing Communications A European Perspective - 3rd Edition
Patrick De Pelsmacker
ISBN: 0273706934, 978-0273706939
$81.89 $116.99
Wtf Is My Password Password Book Password Book With Alphabet Tabs Alphabetical Password Book Password Log Book And Internet Password Organizer 6x9 Internet Password Logbook - 1st Edition
Elevven Logs
ISBN: 1709401966, 978-1709401961
$0 $5.00
Read Write Own Building The Next Era Of The Internet - 1st Edition
Chris Dixon
ISBN: B0C922X6VJ
$0 $66.03
Research In Organizational Behaviour Volume 18 - 1st Edition
Barry M Staw
ISBN: 1559389389, 9781559389389
$0 $33.00Customer Reviews
Trusted feedback from verified buyers
October 1, 2023
September 10, 2023
August 15, 2023
July 22, 2023
June 5, 2023