Destination Marketing Essentials(3rd Edition)

Authors:

Steven Pike

Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

Shipment time

Expected shipping within 2 - 3 Days
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Book details

ISBN: 0367469545, 9780367469542

Book publisher: Routledge

Customer Reviews

Trusted feedback from verified buyers

RB
Ruby Barrett
4.0
Overall, 'Destination Marketing Essentials' is quite good, especially for those new to the field. However, I felt some of the advanced topics were a tad underexplored. It's well-packaged and arrived without any hassle. Worth a read, especially for the fundamentals.
PM
Phoebe Mercer
5.0
If you're diving into destination marketing, this is a must-have. The authors offer clear explanations of strategies and tactics, backed by excellent examples. The membership discount I got was a nice bonus, and it was delivered faster than expected. It really feels like a bible for anyone in the field.
CP
Clara Pratt
5.0
This third edition of 'Destination Marketing Essentials' is absolutely top-notch. As someone working in tourism, I found the updated content incredibly relevant. The case studies are diverse and provide a real-world application of the concepts. Plus, the book arrived quickly and in pristine condition. Highly recommend for anyone in the industry!
RS
Rebecca Sutton
4.0
As a newbie to the world of destination marketing, I found this book to be incredibly helpful. It provides a solid foundation, although some sections could've gone deeper. The balance of theory and practice is done well. I also got a nice discount using my membership, which made it even more worth it!
VT
Vivian Thornton
3.0
The book does provide a decent overview of destination marketing but left me wishing for more in-depth analysis on certain topics. Delivery was smooth and timely.