Digital Marketing Strategy(2nd Edition)
Authors:
Simon Kingsnorth
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0749484225, 9780749484224
Book publisher: Kogan Page, Limited
Book Price $0 : Simon Kingsnorth's 'Digital Marketing Strategy, 2nd Edition' is a comprehensive resource for digital marketers seeking to develop effective marketing tactics in the rapidly evolving digital landscape. This book expertly weaves together key concepts such as SEO, content marketing, and data-driven analysis, essential for successful digital campaigns. Kingsnorth, a seasoned marketing strategist, offers detailed methodologies on building marketing frameworks, optimizing web presence through SEO strategies, and enhancing customer engagement using targeted content marketing. Throughout the book, digital marketers are equipped with a 'solution manual' style guidance, thanks to practical examples and case studies. An 'Answer Key' approach is evident in the way complex strategies are broken down, ensuring readers can immediately apply the learnings to their business scenarios. The 'table of content' showcases an easy-to-navigate structure, guiding marketers through essential topics, from social media optimization to leveraging analytics. The book is well-received for its clear, actionable strategies and its role as a cornerstone guide in the digital marketing discipline. Sales experts, web analysts, and modern-day marketers will find it an invaluable resource for scaling digital impact. The book seamlessly integrates the importance of aligning marketing efforts with business objectives, emphasizing the value of adaptability in the face of technological advancements and shifting consumer behaviours.
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