E-commerce 2018(14th Edition)
Authors:
Kenneth Laudon
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 013483951X, 9780134839516
Book publisher: Pearson
Book Price $0 : E-commerce 2018 by Kenneth Laudon provides an insightful exploration into the rapidly evolving world of online business, melding traditional theories with contemporary e-commerce practices. This comprehensive text examines pivotal themes such as the digital marketing landscape, online payment systems, and cybersecurity, making it an indispensable resource for both students and professionals in business and technology domains. The book emphasizes the integration of business models with technological infrastructure, discussing platforms like B2B, B2C, and C2C. Additionally, Laudon deftly navigates through complex topics like cloud computing, big data analytics, and mobile commerce, offering readers a nuanced understanding of these technologies. The text serves as both a solution manual and an answer key for individuals seeking to grasp the changing landscapes of digital commerce. An extensive table of contents guides the reader through each chapter, ensuring an easy-to-navigate experience. Packed with current case studies and real-world examples, it reflects on the transformational impact of e-commerce on global markets. The book’s reception highlights its role in bridging the gap between academic theory and real-world application, making it valuable for educators and learners alike. The text is enriched with illustrations and practical exercises that are crucial for mastering digital business strategies in today's networked economy. In supplementary materials, the solution manual and answer key aid in deepening comprehension.
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