E-Commerce 2014(10th Edition)
Authors:
Ken Laudon, Kenneth C Laudon
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1292009098, 9781292009094
Book publisher: Pearson
Book Price $0 : E-Commerce 2014 by Ken Laudon and Kenneth C. Laudon dives into the rapidly evolving world of electronic commerce, offering a comprehensive guide to its intricate landscape in the digital age. The book thoroughly explores key themes such as the dynamic nature of online business models, digital marketing strategies, and the technological infrastructure that supports e-commerce activities. A major focus of the book is on the significance of customer experience, the protection of user data, and maintaining security – all critical components of a successful e-commerce strategy. The text is rich with technical terms such as Search Engine Optimization (SEO), cloud computing, and mobile commerce, essential for understanding the current trends dominating the e-commerce world. Readers will find practical tools and methods described in the solution manual that complement the book’s core content. The answer key and table of content further facilitate learning, offering structured insights and broader context on e-commerce operations and strategies for students and professionals alike. The book is noted for its accessible language and structured approach, making complex concepts easily digestible. This makes it a valuable asset not only for students but also for professionals seeking to deepen their understanding of e-commerce mechanisms. This volume stands out as a cheap alternative to more expensive academic textbooks in its field.
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