E Marketing(7th Edition INTERNATIONAL EDITION)
Authors:
Raymond Frost
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Solution Manual Includes
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$9.99
Book details
ISBN: 0132953443, 978-0132953443
Book publisher: Prentice Hall College Div; 10th Edition (November 1, 2003)
Book Price $0 : In the 7th edition of 'E-Marketing' by Raymond Frost, the book provides an all-encompassing exploration of digital marketing strategies integral for today's business environments. The text delves into key themes such as social media marketing, search engine optimization (SEO), email marketing, and analytics. A significant focus is placed on how digital transformation affects consumer behavior and business operations. These topics are organized clearly through an accessible table of content, which guides readers through the intricacies of e-marketing. Frost's book serves as a solution manual for new marketers and seasoned professionals alike, encouraging them to adopt innovative marketing strategies and optimize their online presence. The book is user-friendly, with an answer key for exercises and case studies to facilitate learning and application of concepts. It emphasizes the importance of integrating data analytics in marketing approaches to achieve measurable outcomes. Despite its highly technical content, the book is well-received for its practical approach and engaging style, establishing itself as a primary resource in the realm of digital marketing education.
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