Foundations Of Marketing(4th Edition)

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John Fahy, David Fahy Jobber

Free Foundations Of Marketing4th EditionJohn Fahy, David Fahy Jobber0077137019, 9780077137014
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ISBN: 0077137019, 9780077137014

Book publisher: McGraw-Hill Europe

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Customer Reviews

Trusted feedback from verified buyers

IG
Ivy Griffin
3.0
Reviewed In United States United States • October 4, 2023
The book serves as a decent introduction to marketing, especially for beginners. While it's informative, I found it somewhat lacking in depth on certain modern marketing topics. Could be a bit more up-to-date with current digital trends. Still, it's good for someone just starting out.
JM
June Morton
5.0
Reviewed In United States United States • September 15, 2023
This book is simply outstanding for anyone looking to deepen their understanding of marketing fundamentals. The real strength lies in its practical applications, backed by clear examples that one can implement right away. It arrived quickly and was well-packaged. Using my membership, I also received an extra discount, which sweetened the deal further. Overall, this is a highly recommended read!
TH
Terrence Hopkins
4.0
Reviewed In United States United States • August 19, 2023
Foundations Of Marketing, 4th Edition, serves as a very helpful guide, striking a good balance between theory and practical insights. The explanations are clear and easy to follow, which is a major plus. I found it particularly useful for bridging gaps in my knowledge. My only minor gripe is that it lacks a bit in digital marketing insights, but overall, it's a great read. Arrived on time and in perfect condition, too!
CB
Charles Bishop
5.0
Reviewed In United States United States • June 30, 2023
Having taken multiple marketing courses, I can say this book is an excellent resource both for students and for professionals who need a comprehensive reference. The text is well-organized and explains complex concepts in an easy-to-understand way, making it suitable for a wide audience. Plus, receiving this book so quickly was a pleasant surprise. With the subscription discount, this purchase was a no-brainer!

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