Marketing Research(9th Global Edition)

Authors:

Alvin C. Burns, Ronald F. Bush

Free Marketing Research9th Global EditionAlvin C. Burns, Ronald F. Bush129231804X, 9781292318042
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ISBN: 129231804X, 9781292318042

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Customer Reviews

Trusted feedback from verified buyers

PB
Paisley Briggs
4.0
Reviewed In United States United States • September 7, 2023
A solid reference for marketing research.
CN
Caleb Norton
5.0
Reviewed In United States United States • August 13, 2023
This book is an absolute gem for anyone looking to dive deep into marketing research. The practical examples included make the theory very relatable and easy to understand. I was also quite impressed with the way it was delivered – the book arrived in impeccable condition, quickly after ordering. I would highly recommend this to both students and professionals in the field. With my Prime membership, I got a neat discount too. All in all, a fantastic resource!
EH
Elise Hopkins
4.0
Reviewed In United States United States • May 21, 2023
I've been using 'Marketing Research, 9th Global Edition' as part of my MBA coursework and found it to be a really helpful guide. The book strikes a good balance between theory and practical application, making complex topics more digestible. However, I did notice that a few sections seem a bit dense which could be off-putting if you're looking for quick read-through. Delivery was smooth and the book arrived in good shape, just in time for classes.

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