Global Business(2nd Edition)
Authors:
Mike W. Peng Deepak K. Srivastava
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 9781439042243
Book publisher: Cengage Learning
Book Price $0 : The second edition of 'Global Business' by Mike W. Peng and Deepak K. Srivastava serves as an essential resource for understanding the complexities of conducting business on an international scale. This comprehensive textbook meticulously addresses the multifaceted aspects of global business environments, including international trade policies, global strategy, and cross-border management practices. The authors' approach integrates a balanced view of emerging and developed markets, enhancing the readers' ability to navigate and analyze critical business scenarios worldwide. The book is structured to offer a solution manual for tackling international business challenges, incorporating case studies that deliver practical insights into the strategies employed by leading global firms. The meticulously organized table of content provides an easy navigation tool through the complexities of global competition and collaboration, thus facilitating targeted learning. With a focus on real-world application, 'Global Business' proves to be invaluable not just for students but also for professionals involved in crafting international business strategies. This academic resource includes an answer key that further supports educators and learners in affirming their understanding of key concepts. Due to its pragmatic approach and depth, the book has been well-received in academic circles, often integrated into business courses and MBA programs worldwide. The text elaborates on strategic management, market entry tactics, and risk mitigation, making it indispensable for aspiring international business managers. Despite its cheap cost, the book delivers high-quality content that challenges and enlightens readers.
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Customer Reviews
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PR
Very rich content! The book provides a good balance between theory and practical examples. Some parts were a bit dense, but overall, it’s a valuable resource. I had a slight delay with delivery, but it was worth the wait. Got it at a decent price using my membership points, so no complaints there.
EW
I couldn't put this book down! 'Global Business, 2nd Edition' explains complex concepts with clarity and precision. As a university professor, I found it invaluable for both my lectures and personal growth. It's comprehensive, current, and delves deep into crucial topics like international trade and cultural differences. Oh, and got an extra discount through my student membership. Totally worth it!
RW
This book is a must-have for anyone serious about understanding global business dynamics. It’s not just theoretical but packed with real-world examples that make learning engaging and applicable. The section on emerging markets was particularly eye-opening! Plus, it arrived quickly and in pristine condition. Five stars all the way.
EK
Serves as a decent intro, but wanted more depth on certain topics.




































