Killing Marketing(1st Edition)
Authors:
Joe Pulizzi, Robert Rose
In Stock: 2 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 9781260026429
Book publisher: McGraw Hill
Book Price $0 : Joe Pulizzi and Robert Rose's transformative book, 'Killing Marketing,' fundamentally challenges conventional marketing methodologies by proposing that traditional marketing is outdated. Instead, they emphasize the paradigm shift towards a strategy that turns marketing into a revenue-generating operation. The authors artfully illustrate how companies can transcend outdated approaches by becoming media publishers themselves, thereby creating sustainable and profitable business models. The book outlines how organizations can develop a comprehensive content marketing strategy, highlighting the importance of content as a key asset in revenue creation. Pulizzi and Rose emphasize creating value for the audience, making the 'table of content' crucial to align with business goals. Utilizing a 'solution manual' to guide companies in effectively implementing these strategies, the authors provide an 'answer key' to unlock the potential within a company's marketing strategy. 'Killing Marketing' has been met with critical acclaim for its innovative approach and practical insights, earning it a spot on must-read lists for anyone in the field of marketing. The real essence of the book lies in its capacity to inspire businesses to rethink and transform their marketing practices into a core business strategy. For aspiring marketers and business strategists, this text is pivotal in understanding the intersection of content marketing and business growth, all detailed intricately within its chapters. Cheap and easy-to-follow, this resource aids learners by breaking down complex ideas step-by-step.
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