Marketing(11th Edition)
Authors:
Roger Needles, Roger Kerin, Steven Hartley, William Rudelius
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$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0078028892, 9780078028892
Book publisher: McGraw-Hill/Irwin
Book Price $0 : Marketing, an indispensable textbook by Roger Needles, Roger Kerin, Steven Hartley, and William Rudelius, offers a comprehensive insight into contemporary marketing strategies and methodologies. Primarily aimed at students and professionals, the 11th edition provides unparalleled expertise on marketing fundamentals through sophisticated analysis-driven approaches. The book covers a wide array of topics including consumer behavior, market segmentation, product positioning, and brand management within the ever-evolving digital landscape. Through its methodical chapters, the authors illuminate various aspects such as integrated marketing communications, pricing strategies, and global marketing nuances, providing students with a robust solution manual to complex marketing problems. The practical application of these concepts is emphasized through real-world case studies, ensuring that readers can adapt these strategies to a plethora of business scenarios. Additionally, the book contains a detailed table of content that guides readers through modular sections, allowing them to easily navigate key marketing frameworks, while the accompanying Answer Key is invaluable for self-assessment and revision. Leveraging both traditional and digital platforms, this edition delves into online marketing tactics that cater to today's digital-savvy consumers. The reception of this textbook in academic circles is overwhelmingly positive, being praised for both its depth and clarity in covering exhaustive marketing principles.
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