Marketing(11th Edition)
Authors:
Roger Needles, Roger Kerin, Steven Hartley, William Rudelius
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0078028892, 9780078028892
Book publisher: McGraw-Hill/Irwin
Book Price $0 : Marketing, an indispensable textbook by Roger Needles, Roger Kerin, Steven Hartley, and William Rudelius, offers a comprehensive insight into contemporary marketing strategies and methodologies. Primarily aimed at students and professionals, the 11th edition provides unparalleled expertise on marketing fundamentals through sophisticated analysis-driven approaches. The book covers a wide array of topics including consumer behavior, market segmentation, product positioning, and brand management within the ever-evolving digital landscape. Through its methodical chapters, the authors illuminate various aspects such as integrated marketing communications, pricing strategies, and global marketing nuances, providing students with a robust solution manual to complex marketing problems. The practical application of these concepts is emphasized through real-world case studies, ensuring that readers can adapt these strategies to a plethora of business scenarios. Additionally, the book contains a detailed table of content that guides readers through modular sections, allowing them to easily navigate key marketing frameworks, while the accompanying Answer Key is invaluable for self-assessment and revision. Leveraging both traditional and digital platforms, this edition delves into online marketing tactics that cater to today's digital-savvy consumers. The reception of this textbook in academic circles is overwhelmingly positive, being praised for both its depth and clarity in covering exhaustive marketing principles. Offering cheap guidance, this text encourages critical thinking in educational environments without adding financial burden.
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