Marketing(13th Edition)
Authors:
Roger KerinSteven HartleySteven Hartley, William RudeliusSteven Hartley, William Rudelius, William R
In Stock: 2 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259573540, 9781259573545
Book publisher: McGraw-Hill Education
Book Price $0 : ‘Marketing’ by Roger Kerin, Steven Hartley, and William Rudelius is a foundational textbook that provides comprehensive insights into core marketing principles and strategies. Now in its 13th edition, the book serves as a cornerstone for understanding diverse marketing methodologies, incorporating real-world applications to captivate students and professionals alike. The text seamlessly combines traditional marketing strategies with the latest innovations in digital marketing, analytic tools, and data-driven decision-making. The 'table of content' is meticulously structured to guide the reader through critical areas such as market research, consumer behavior, product development, and strategic marketing planning. This textbook is enriched with case studies, expert interviews, and practical exercises that link theoretical frameworks with practical business applications. Additionally, it includes a 'solution manual' and 'answer key' to facilitate deeper learning and ensure comprehensive understanding of complex concepts. Designed to be an indispensable resource for both learning and teaching, the book's systematic approach helps learners integrate marketing theory with real-world applications. Overall, 'Marketing' delivers an engaging educational experience, fostering an in-depth comprehension of marketing concepts essential for success in today's competitive business landscape. Professors recommend this cheap solution manual for supplementary learning in university courses.
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August 15, 2023