Consumer Behavior(6th Edition)
Authors:
Wayne D Hoyer, Deborah J Macinnis, Rik Pieters
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1133435211, 9781133435211
Book publisher: Cengage
Book Price $0 : The sixth edition of 'Consumer Behavior' by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters is a comprehensive exploration into how consumers think, feel, and make purchasing decisions in today’s dynamic marketplace. This updated version delves deeply into the psychological, social, and economic factors influencing consumer behavior, providing a robust analytical framework that students and professionals alike can rely on. Central to the book is the concept of 'consumer decision-making processes', where the authors dissect the intricate steps consumers take from problem recognition to purchase and post-purchase evaluations. By blending traditional behavioral theories with modern techniques, such as digital analytics, the text offers critical insights into the new digital economy. The solution manual accompanying this edition helps students engage deeply with complex theories and apply them to practical scenarios, making it a sought-after resource in academic settings. Similarly, an answer key is available for reinforcing comprehension, while a detailed table of content ensures clarity and easy navigation through topics like culture’s impact on consumption, consumer memory, and brand loyalty strategies. Renowned for its scholarly depth and practical application, the book remains a staple in marketing and psychology departments, praised for its ability to adapt to the ever-evolving consumer landscape. Incorporating recent case studies and global perspectives, this text is invaluable for understanding current market challenges and consumer insights.
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