Marketing The Core(4th Canadian Edition)
Authors:
Roger Kerin, Steven Hartley, William Rudelius, Christina Clements, Arsenio Bonifacio
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New
In Stock: 2 Left
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Book details
ISBN: 125910317X, 9781259103179
Book publisher: McGraw-Hill Ryerson
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Customer Reviews
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LB
I purchased this book with my student discount, and it was truly worth every penny! 'Marketing The Core, 4th Canadian Edition' is an outstanding resource that smoothly blends theory with practical examples, making it much easier for me to grasp complex concepts. The authors have done a fantastic job presenting real-case scenarios, which I find incredibly helpful in understanding how marketing works in the real world. The book arrived quickly and in great condition, packaged securely. Highly recommend it to anyone studying marketing or looking to refresh their skills!
NR
A solid read!






































